This sounds like obfuscation.
I am a IT/technical consultant. I am…..not new to this game, by any stretch of the imagination.
In my role, I am frequently asked by my salesperson colleagues who meet with customers and glean information about their current environments form them, who read RFI’s, etc., if I am familiar with a particular software product that a customer uses, or is thinking of using, or some such.
Usually, I have heard about the product, and have some vague understanding of what is it and what it does. In order to understand more, I then go to the company’s website to sharpen my understanding about that product and what it does.
Key point here: I am VERY MUCH the audience that the product information on the web is targeted at.
So, I go to their website, read about the product……..and 80% of the time, after I’m done, I have no fucking idea what the hell it is they are trying to sell. I have to rely on a third party that sums things up, usually Gartner or Forrester, but sometimes just the Wikipedia or other discussion boards, to get a full grip on what they are selling.
The cause of this, in my opinion, is an almost manic need on the part of the vendor to play up the featuring that differentiates them between them and their competitors, to the point where what the product does becomes, to them, less important than the unique features of their product.
And, btw, my own company is not immune from this. I KNOW what our products do, and when I read the marketing descriptions of them on the web…….I seriously wonder where we hire these people from.